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By [http://ezinearticles.com/?expert=Joseph_Barrett]Joseph Barrett T-Mobile is one of the leading cell phone service providers in the US. It has become a popular operator thanks to its customer-friendly payment scheme. T-Mobile has come up with many innovative schemes to retain its top position in the US market. One of such initiatives is the marketing of the T-Mobile Sidekick. The Sidekick is a multipurpose phone, with great messaging, browsing, and gaming options. The Sidekick marketing initiative put T-Mobile in the top spot in the US cellphone market. Now it has launched the T-Mobile Sidekick II, an improvement on the original Sidekick. T-Mobile Sidekick II retails at T-Mobile stores and can be used with the Sidekick data plan from T-Mobile. Apart from the run-of-the-mill cellphone functions, T-Mobile Sidekick II allows you to use sounds and pictures to communicate with your friend and family with its MMS or multimedia messaging service. The in-built camera puts more fun into messaging when using Sidekick Ii. The Sidekick IIs AOL Instant Messenger application allows you to IM your friends anywhere. T-Mobiles application download service can enable you to download Yahoos messenger service too. Another cool Sidekick II feature is the Auto Text word completion system which makes it easier to enter words and text on to your handset. Its a very convenient feature to have if you are a power user of mobile email and text messaging. You can also have email from up to three of your personal accounts pulled in directly into your Sidekick II. With Sidekick IIs embedded browser, you can browse the Web easily. Also, you are just a fingertip away from the latest news headlines, weather updates, games, and ringtone downloads with T-Mobiles t-zones service. The Sidekick has many other useful features. Its got a calendar with up to 1000 event entries, an alarm to remind you of the calendar events youve stored, and a to-do list. You can synchronize these tools with Microsoft Outlook through the Sidekick IIs USB data connection or wirelessly through Intellisync technology. The Intellisync Web-based application runs on any PC with a Web browser. With Intellysinc, you can view all photos on Sidekick II as in a photo gallery on your PC. All data is stored remotely. With the T-Mobile Sidekick II you can send and receive virtual contact cards or vCards. With vCards, you can save and share contact information with friends. The Sidekick II also has a mini-LED flashlight. The Sidekick II also enables you to snap photos and share them with friends through messaging or email or the Intellysinc gallery. The camera also has a night mode for good shots in low light situations. If you are a gaming fan, the game Rock and Rocket is available with the T-Mobile Sidekick II. You can also download more games through the t-zones service. The handset, running on GSM/GPRS 900/1800/1900 frequencies, is powered by a lithium ion battery which provides 4.5 hours of digital talk time, and 60 hours of digital standby. It has an internal memory of 48 MB. Loaded as it is with so many cool features, the T-Mobile Sidekick II seems pretty awesome — much like a Swiss Army knife. But it seems even that isnt the end of the road. Its widely rumored that the US cellphone market will soon have to admit a new entrant, the T-Mobile Sidekick III, before Christmas! About The Author Joseph Barrett is a mobile phone authority and owner of two independent mobile phone stores. For more information, please vist his site here: http://www.tmobile-information.com Article Source: http://EzineArticles.com/?expert=Joseph_Barrett http://EzineArticles.com/?T-Mobile-Sidekick:-Chip-Off-The-Old-Block&id=230354 how to qualify for a short term loan per aprove personal loans texas payday laws what is a secured loan and a unsecured loan

By Roman Franczak According to Wikipedia Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasant smell. The word perfume comes from Latin per fume, meaning through smoke. The art of making perfumes (perfumery) began in ancient Egypt and was later improved by the Romans and the Arabs. The process of extracting oils from flowers by distillation was introduced by an Iranian doctor named Avicenna. This is the procedure that is most commonly used today. The first modern perfume, made of scented oils blended in an alcohol solution was made in 1370 in Hungry and was known throughout Europe as Hungary Water. The perfumery continued to develop in Renaissance Italy and from 16th century also in France. The cultivation of flowers for perfume essences grew into a major industry in the southern France. Today, France remains the center of the European perfume design and trade. The exact formulas of fragrances are kept secret by designer houses. However, some perfume experts can identify components and origins of scents in the same way as wine Testers. Perfume classifications In general, perfumes can be classified according to their concentration level and the notes of scent. Perfume oils are diluted, mostly by ethanol or a mixture of ethanol and water because undiluted they can cause allergic reactions or damage to the skin and clothing. Here is the perfume concentration level chart: Pure perfume: 20 40 % aromatic oils Eau De Parfum: 10 30 % aromatic oils Eau De Toilette: 5 20 % aromatic oils Eau De Cologne: 2 5 % aromatic oils Fragrance houses assign different concentration levels for the same perfume category.An Eau De Toilette from one house may be stronger than an Eau De Parfum from another. There are three different classifications of perfume according to their scents: traditional, created around 1900, modern, since 1945, and so called Fragrance wheel created in 1983. The Fragrance wheel is widely used in the retail and the fragrance industry today. There are five standard categories: Floral, Oriental, Woody, Fresh, and Fougere (with the Fougere family placed in the center of this wheel since usually contain fragrance elements from each of the other four families). Perfumes are described also by its three notes: top, middle and base. The notes unfold over time, with the immediate impression of the top notes, then the deeper middle notes and finally the base notes gradually appearing as the final stage. These notes are chosen very carefully with knowledge of the evaporation process of the perfume. Top notes are perceived immediately on application of the fragrance and thus, they are very important in the selling of the perfume. Middle and base notes together are the main theme of the perfume. Sources of essential oil. Barks: Commonly used barks are cinnamon and cascarilla and also sassafras root bark. Flowers and blossoms: These are the largest source of aromatic oils. Rose, jasmine, osmanthus, mimosa, tuberose and blossom of citrus and ylang-ylang trees are commonly used in fragrance industry. Fruits: Fresh fruits like apples, strawberries, and cherries do not yield odors well and usually are obtained synthetically. Exceptions include litsea cubeba, vanilla, and juniper berry and the most commonly used oranges, limes and grapefruit. Leaves and twigs: Commonly used are lavender leaf, patchouli, sage, violets, rosemary, and citrus leaves. Resins: Commonly used resins in perfumery are labdanum, frankincense, myrrh, Peru balsam, gum benzoin and also pine and fir. Roots, rhizomes and bulbs: Iris rhizomes, vetiver roots are very often used for perfumes. Seeds: Tonka bean, coriander, caraway, nutmeg, mace, cardamom and anise. Woods: Very important in providing base notes. Commonly used woods include sandalwood, rosewood, agarwood, birch, cedar, juniper and pine. Ambergris: Commonly called amber is obtained from Sperm Whale. Castoreum: Obtained from the odorous sacs of the North American beaver. Civet: Obtained from the odorous sacs of the civets (family of Mongoose). Honeycomb: Distilled from the honeycomb of the Honeybee. Musk: Originally obtained from the musk odorous sacs from Asian musk deer, but now replaced by synthetic musk. Lichens: Lichen is a sort of fungus growing in patches on the trees and rocks. Commonly used lichens are oakmoss and treemoss thalli. Protists: Seaweed is commonly used as an essential oil in perfumes. Synthetic sources: Created through organic synthesis from petroleum distillates or pine resins. They can provide scents which are not found in nature. Synthetic scents are often used as an alternative source of compounds that are not easily obtained from natural sources. Typical examples include musk, orchid scents, linalool and coumarin. Perfume oils usually contain tens to hundreds of ingredients. The modern perfumes and colognes are made using the fragrance oils developed by fragrance houses. The fragrance oils are then blended with ethyl alcohol and water for a minimum of 14 days and filtered to remove any unwanted particles and then filled into the perfume bottles. In recent years, celebrities have signed contracts with perfume houses to give their names for the perfumes as a self-promotion campaign. Some of the most popular celebrity-named perfumes include Antonio Banderas (Spirit), David Backham (Instinct), Celine Dion (Celine Dion Notes, Celine Dion Belong), Paris Hilton (Paris Hilton, Just Me Paris Hilton), Jennifer Lopez (JLo Glow, Still, Miami Glow, Love At First Glow), Britney Spears (Fantasy, In Control, In Control Curious), Elizabeth Taylor (Passion, White Diamonds, Forever Elizabeth), Maria Sharapova (Maria Sharapova) and many more. Article Source: http://EzineArticles.com/?expert=Roman_Franczak http://EzineArticles.com/?What-Are-Perfumes?&id=513035 big payday loans car loan new car road ranger bad credit submit a site payday loan payday loans illinois

By Guido Stiehle The gastric banding (Lap-Band) surgery is the most preferred weight loss surgery today. It offers many advantages over other surgeries such as less healing time, less pain after the surgery and the ability to resume normal activities more quickly after the surgery. The Lap-Band surgery is the newest, the least invasive and also the only weight loss surgery that is considered to be reversible. How is the gastric banding surgery performed? Before the surgery, a doctor will carefully look into your health history, check your weight and BMI as well as your willingness to change your life. After determining that you are a good candidate for the Lap-Band surgery, your doctor will carefully go over the surgery guidelines and expectations, because those patients who have the Lap-Band weight loss surgery have to make the commitment to change not only their eating habits, but also must be willing to undergo an exercise regimen. The doctor will also discuss with you other specialists you will eventually need to see including a dietitian, a therapist, a psychologist and other medical specialists. When it is time for your Lap-Band surgery, you will be admitted to the hospital the day before your surgery. This is so that the doctors and nurses can asses your health and make sure that no foods are eaten before the surgery is performed. The surgeries are performed under general anesthesia and most of them laparoscopically, which means that the incisions are smaller and the surgeon uses a small camera to guide the surgery. This is the preferred method for both doctors and patients because it causes less pain and the healing time is much faster than with an open procedure. In addition, there are less wound complications when the Lap-Band surgery is performed this way. During the gastric banding surgery, an adjustable elastomer ring made of silicone is placed around the upper part of your stomach. The ring is hollow and can later be filled with saline. This band creates a smaller upper pouch that serves as the new stomach. How do I lose weight with the Lap-Band? Because the upper pouch of your stomach is much smaller, you will not only be able to eat smaller quantities of food at a time but you will also feel satisfied with less food. Due to the reduced calorie intake over time, your body will start to burn fat and as a result you will lose weight. After the band is in place, it is connected to a tube and an access port placed beneath the skin during surgery. This is the area where the doctor can add or reduce the saline to the ring. If the band is too loose, the weight will not be lost as quickly. The doctor can then add more saline to adjust the ring accordingly. If weight loss is too fast or if other circumstances require that you eat more, then the doctor will take some of the saline out of the ring. The possibility to adjust the band is a feature unique to the Lap-Band. This feature combined with the other advantages of gastric banding over other surgeries makes gastric banding with the Lap-Band the most popular weight loss surgery today. How much weight can I expect to lose? Most patients who have the Lap-Band weight loss surgery can expect to lose around 36 percent of their excess weight, however it does take time. This weight loss is usually over a two to three year period. Losing weight with the help of a Lap-Band still envolves physical exercises and other adjustments in your lifestyle to make the surgery work to your advantage. Its critical that you change your eating habits. For at least five weeks after the surgery, there are strict dietary guidelines that must be followed. A good dietician can show you how to prepare healthier, well-balanced meals and how to eat in the right way. Get more valuable weight loss tips and information on the gastric banding surgery on our website: visit GastricBandingWeightLoss.com today. You will also find links to other valuable dieting, fitness and nutrition resources like healthy weight loss recipes. Enjoy! Article Source: http://EzineArticles.com/?expert=Guido_Stiehle http://EzineArticles.com/?How-The-Gastric-Banding-Weight-Loss-Surgery-Works&id=313361 online hard money loan application private party unsecured loans bad credit auto bank loan cash advances approved in georgia

By R Birch From coast to coast the lawn is one the most common garden features in the landscape. Its also one of the most labor intensive and difficult to grow as it requires regular maintenance. Though all gardens require some maintenance, lawn require more than most. Between fertilizer, weekly mowing and other tasks such as aerating, lawns are among the most labor intensive and chemically drenched types of landscape. While some lawn space may be managed with little trouble, large vast, weed-free lawns should be rethought. Rethink what your landscape could be and consider introducing native alternatives into your garden. Think about reducing the size of your lawn and replacing it with a more low maintenance, environmentally friendly alternative. The result is often beautiful. Natural gardens emphasize the natural environment and utilize native species of plants which are often quite easy to grow. Plant which are native to a specific area have adapted to certain site conditions and are generally self sustaining. They’ll need little, if any, fertilizer and no more water than is provided by rain. Natural gardens consist of a rich and varied mix of plants. They introduce a diversity to a garden and use trees, shrubs and perennials not found in some gardens. Natural gardens also provide a landscape with a sense of place. Lawns are ubiquitous and it’s often difficult to distinguish a garden in New York from one in Washington even though their landscapes and climates are completely different. Gardens which mimic the existing landscape are successful because they’re easy to maintain and will thrive even in the most extreme conditions. They’ve adapted to do so. Planting a natural garden can help restore the landscape, attract a variety of bird species and provide the garden with a wonderful mix of under utilized, interesting plants. A woodland garden, for instance, is a landscape which emphasizes the natural conditions of the forest. Woodland gardens are low maintenance They also add to your garden a wide range of plants which provide seasonal interest. In the dappled shade beneath deciduous trees, perennials bloom profusely throughout the spring months. In the shadier conditions of the woodland garden in summer, the spring floral display gives way to perennials and shrubs with rich varied foliage. Woodland gardens also provide a shady respite from the hot afternoon sun of summer. In the fall, after the colorful leaves drop to the ground, there are woodland plants which will provide a second bloom to brighten up the garden. Wildflower meadows are another natural landscape type. Meadows are noted for their low maintenance, wide diversity of plants, vibrant colors, interesting textures and seasonal changes. Along with these aesthetic benefits there are ecological benefits as well, including the reduced need for maintenance, the creation of a habitat for native species of animals and the fact that wildflower meadows are very effective at trapping airborne pollutants. Meadows are relatively easy to create and need minimal maintenance once established. The reward is a colorful, self sustaining, low maintenance landscape. All gardens require some sort of care and attention, natural gardens, those requiring less of it, are no exception. As in any garden., you’ll need to deadhead, prune and occasionally weed in order to encourage blooming flowers and healthy growth. R Birch is the publisher of http://www.gardenlistings.com For information on all kinds of garden projects visit http://www.gardenlistings.com/Resources.htm Article Source: http://EzineArticles.com/?expert=R_Birch http://EzineArticles.com/?Lawn-Alternatives&id=376175 best interst rates for a personal loan loan mortgage payments rate save programs fax license package stimulus paper free online payday advances payday trans loan

By [http://ezinearticles.com/?expert=Nicholas_Jones] Nicholas Jones Cushing’s disease or cushings syndrome is a disease caused by an excess of cortisol production or by excessive use of cortisol or other similar steroid hormones. Cortisol is a normal hormone produced in the outer portion, or cortex, of your adrenal glands, located above each kidney. The normal function of cortisol is to help your body respond to stress and change. It mobilizes nutrients, modifies the body’s response to inflammation, stimulates the liver to raise your blood sugar, and it helps control the amount of water in your body. Cortisol production is regulated by adrenocorticotrophic hormone (ACTH), made in your pituitary gland, which is located just below your brain. When too much cortisol is produced in your adrenal glands, or an excess is taken in treating other diseases, significant changes occur in all of the tissues. The only way to affectively treat the symptoms of cushings disease or cushings syndrome is to reduce the amount of cortisol being produced in your adrenal glands, so your body will once again produce normal levels of cortisol. The key for this to happen is to boost your immune system. Thats why those products youve tried in the past didnt work for you, because they were only designed to do half the job they should do. Needless to say, if you’re suffering from cushing’s disease, you want something that will work for you. Cushing’s disease is a rare disease that many health officials are still trying to figure out, but with advances in technology, new treatments are being discovered each year. Nicholas Jones is an alternative medicine expert and medical writerFor information about an all-natural treatment of cushings disease, visit: [http://www.seratrin.com/] www.seratrin.com Article Source: [http://ezinearticles.com/?expert=Nicholas_Jones ] http://EzineArticles.com/?expert=Nicholas_Jones [http://ezinearticles.com/?All-Natural-Treatment-For-Cushings-Syndrome&id=495873 ] http://EzineArticles.com/?All-Natural-Treatment-For-Cushings-Syndrome&id=495873 bad credit car loan collinsville what is a secued loan and a unsecured loan desperate for a personal loan payday advance lender chex sys

By [http://ezinearticles.com/?expert=Carrie_Reeder]Carrie Reeder Payday loans are widely available and may be useful to a person experiencing an unexpected financial bind. The process for applying for a loan is very similar amongst most companies. A great number of payday loan companies now make loans via the Internet with minimal paperwork. Minimum requirements - Most payday loan companies require an applicant to be employed or to have a recurring source of verifiable income such as a monthly disability check or a social security check. A monthly income of $1,000 is generally needed. Having a checking account that has been open at least ninety days will be a necessity. Some companies require that the persons income be directly deposited. A drivers license or other form of picture identification as well as proof of residence will be required. Proof of residence can be a utility bill in the name of the person applying for the loan. Paperwork - If an Internet company is used the application will be filled out online. Copies of the identification, employment, income and residency documents may have to be faxed to the company. Increasingly there are online companies that no longer require documents be faxed. Approval The approval process is fairly rapid. Some companies can approve a payday loan in only minutes. On the average, consent will take an hour or less. A persons credit will not be checked. However, a history of bad checks may cause an application to be turned down. There are also payday loan companies who check to see if the applicant has other payday loans outstanding. Receiving funds Funds will be directly deposited into the applicants bank account. Depending upon the day of the week and the time of day the loan is approved the money should be available in as little as twenty-four hours. To view our list of recommended cash advance lenders online, visit this page: [http://www.abcloanguide.com/paydayloans.shtml]Recommended Payday or Cash Advance Lenders. Carrie Reeder is the owner of [http://www.abcloanguide.com]ABC Loan Guide, an informational website about various types of loans. Article Source: http://EzineArticles.com/?expert=Carrie_Reeder http://EzineArticles.com/?Fast,-Easy-Payday-Loans—What-Do-You-Need-To-Get-Approved-Online&id=94248 colorado employee paycheck rights what is a secued loan and a unsecured loan fixed interest personal loans bad credit auto title loan

By [http://ezinearticles.com/?expert=Elizabeth_Wills]Elizabeth Wills The Samsung D900 Red mobile phone comes in an ultra slim design and stands out from the rest because of its bold colour. The slim and lightweight phone feels great in hand and has a gorgeous display. The stellar feature set includes a 3.0-megapixel camera with 4x digital zoom and flash, a music player, a MicroSD card slot, a speakerphone, and quad-band EDGE support. The impressively slim and classy handset is capable of capturing excellent pictures and recording videos. The D900 Red has an inbuilt-in multimedia player with 3D sound technology allows you to play favourite tracks on MP3 and AAC formats. The simple and user friendly interface, large colour screen, advanced imaging capabilities, document viewer, video player, document viewer supporting Microsoft Office documents, e-mail client and lots more. With 80MB of internal memory, there is more room for storage. Fast and efficient data transfer is now possible with EDGE and with quad band, you can have uninterrupted connectivity wherever you go. The Samsung D600 Red is compact, stylish and sleek for business and entertainment users with its incredible range of capabilities. With an elegant design and latest slide up technology, the D900 is a great all round handset. Connect to an audio system and enjoy music via a Bluetooth headset, other features include a file viewer, TV output support, a two megapixel camera with flash, video recording and messaging. The integrated 2.0 megapixel camera lets you capture the special moments, edit, view, organize or send your pictures or just save them on the 81MB phone memory. The vast range of business features of these mobile phones includes PicselViewer (Excel, Word, Powerpoint, HTML docs) and PicBridge (Mobile Printing). So you can use the D600 quite happily for day to day business. If you want to get hold of one of these handsets, just logon to one of the online mobile phone shops and take advantage of the attractive contract deals on offer. To get some of the best [http://www.bestphoneshop.co.uk/bestcontractmobilephones.shtml]mobile phone deals on latest [http://www.bestphoneshop.co.uk/]mobile phones from [http://www.bestphoneshop.co.uk/samsung.shtml]Samsung mobile phones in UK, please visit the site. Article Source: http://EzineArticles.com/?expert=Elizabeth_Wills http://EzineArticles.com/?Samsung-D600-Red-and-Samsung-D900-Red–Fantastic-all-Round-Devices&id=366042 personal loan regardless of credit need college money now no loans payday loan with multi payment plan amount of tax out of paycheck

By Peter Finch These facts partially explain why so many Ukraine women are looking for relationships abroad. It is not that there are no men in their native country; they simply want to start a new and better life. Ukraine is relatively big compared to many of the other European countries. It became part of the huge Soviet Union with all positive and negative effects of this and officially became a separate republic in 1991. During the Soviet years and the bad governmental politics, the country faced big challenges and problems. Private property was limited and any private initiative was banned. Later the new government could not deal with the modern economy tempo and the country sank to poverty. Even today the political situation is unclear and most people are not satisfied with their governors. Typically a Ukraine woman is well educated and speaks more than two languages. The country is bilingual and people speak both Ukrainian and Russian. In the last years English, German and other western languages are taught at school too. Young women go to university as soon as they finish high school. There are many good specialists especially in the National Taras Shevchenko University Of Kyiv and National Technical University Of Ukraine Kiev Polytechnic Institute - both leaders in professional education. Unfortunately good education does not guarantee a job in an economy pressed by inflation and limited investments. You will be surprised to learn how many girls take their bachelor or masters degrees in science, economy or philology, only to become waitresses or shop assistants working literally for pennies on the dollar. Naturally girls are disappointed and want to go abroad where they can put their knowledge into practice and be respected by their employers. Usually these women have already been abroad. There are many companies which hire people for the so called Work & Travel Summer Programs - young people from the universities are given the chance to work as washers, cleaners or maids in big restaurants or hotel chains in the United States, UK or Spain. Though these jobs are not prestigious, every normal girl prefers them because they are better paid than a manager position in their local country. A popular slogan from ad-campaign of those Work & Travel says: We are looking for a maid with a salary of a boss. Women who have not been abroad on the other hand have heard a lot about the life there. They may have relatives of friends who have moved to western countries and they are also looking for the right match abroad. In addition they are feeling sick of local men who they know in detail, know their cheap tricks and attitude. Of course love is not a mirage and the typical Ukraine woman will make everything possible to prove her feelings. These ladies are not that desperate and would not try to lie you that they like you if they do not. Indeed many of them are trying to get married abroad in order to have legal right to stay and work in the foreign country, but these are rare exceptions. There is no intelligent woman on this planet who would take a step to marriage abroad if she does not have feelings for the man or if she believes that after the marriage she can simply take her visa and start her own life. However, you are the other side in this international relationship are and you can see how everything is going before asking her to marry you. What happens next is up to you… Don’t get scammed. Check out our reviews of all of the top ukrainian dating agencies at Ukraine Dating Review. Looking for a ukraine bride or ukraine dating? Visit us now. You will be spoilt for choice. Article Source: http://EzineArticles.com/?expert=Peter_Finch http://EzineArticles.com/?Ukraine-Woman—What-Makes-Them-Look-For-Love-Abroad?&id=518206 online loan companies personal loan calculators paycheck tax calulator anz money saver home loan

By Allison Shields Adam Attorney’s main marketing tool is giving seminars. He does a good job of filling the seats for his seminars with qualified prospects. The seminars provide valuable information. The locations are convenient for his prospects. He gives the seminars several times each year. He provides an incentive to seminar attendees to schedule appointments with him for a consultation. Hes an excellent lawyer, knows his field, and provides his clients with great service. Business should be booming, but it isnt. Why not? It sounds as if Adam Attorney is doing everything right with his seminars. But after asking him a few simple questions, it wasnt hard to find out why. He isnt maximizing his marketing opportunities. Maximize your marketing efforts Many lawyers get discouraged with their marketing efforts because they dont know how to maximize what theyre doing. Fortunately, there are some simple strategies that can and will increase the return from any marketing activity or tool you use in your practice. How to determine the return on your marketing activities Remember that the return for your marketing efforts isnt only measured by the number of clients that respond immediately to your efforts. In order for any marketing tool or activity to be effective, it has to strike a chord with your target audience at a time when they need your services. Of course, if your marketing is memorable enough, it is possible that the prospect would immediately think of you when the need for your services arises, but this is a much more difficult way to increase your business and it takes even more time. It is easier to begin a campaign of keep in touch marketing in which you are periodically in front of your target audience, including not only potential clients, but referral sources and strategic alliances as well, providing them with good information about their problems and how you can solve them. Return on your marketing efforts can be measured in four important ways: 1. Learning more about your clients or potential clients (which will increase your effectiveness in the future, both in marketing to new clients and in providing great service to and meeting the needs of your existing clients); 2. Obtaining a bigger share of a clients business; 3. Moving a client through the pipeline and getting them closer to retaining your services (which includes actually getting a new client); and 4. Building your own credibility or skills. Create a continuous stream of contacts with prospects and referral sources Many lawyers think they dont have the time or resources to launch a successful or effective keep in touch marketing campaign. They think it takes too much time and effort. But the truth is that without such a continuous stream of contacts with prospects, it is much less likely that any of your marketing will be effective. Studies have shown that in many cases, prospective clients only make the decision to work with you once youve had between seven and nine contacts with them. These contacts can include seeing you in person, talking to you on the telephone, visiting your website or blog, hearing your name mentioned by others, reading an article youve written, seeing an advertisement, etc. The bottom line is that, as a lawyer, you’re in the relationship and trust business. It takes time to develop relationships with clients and with those who may refer business to you. Staying in touch and consistently educating clients, prospects and referral sources helps build relationships faster. Build relationships by repurposing Smart marketing means using everything you do in more than one way. This is a simple strategy that you can employ immediately to increase the return on your marketing investment and maximize what you are already doing to develop your business. If youre already engaged in one marketing activity or using one tool, often, you can repurpose the content to be used in another arena or with another tool, thus maximizing your exposure. For example, when you give a speech or presentation, record it and use the audio on your website or make it into a CD to give or sell. Make notes from your speech outline and publish them as an article, both in print and on the web. Send the same article to a number of different places, both on and off-line, for publication. Create one seminar or presentation and give it in many different venues, for different audiences. Repurposing extends your reach Another very good reason for repurposing your marketing materials is that different people learn differently, and some of your prospects will notice one marketing effort more than another. Some people learn visually. Graphics, visuals or videos on your website or in your marketing materials may grab their attention. Others learn by listening they prefer audio to text. A CD, podcast, or audio clip of you discussing an issue may be just what theyre looking for. Still others would rather read a brochure or print an article and read off of a piece of paper. By making your content available in different forms, you will be reaching a wider cross-section of your target audience. Client work can be repurposed and included in your marketing Your regular legal work can also be used for marketing purposes. Written or argued a brief, memorandum or motion lately? How about re-using the content to write an article in a publication read by your target audience or creating a seminar or presentation to inform potential clients or referral sources about a change in the law? Have any good success stories about your work with clients? You can create case studies or testimonials out of your experiences working with clients (be sure to get clients consent when using testimonials). Case studies (without identifying information) are great ways to educate clients about what you do and how you can solve their problems. Put case studies on your website, write articles about them, use them as examples in seminars, etc. When you explain the pitfalls or mistakes commonly made by your clients, prospects and referral sources will contact you to solve the problems or help them avoid the mistakes. Are there particular issues or procedures that you routinely explain to every client that comes through the door? Are you constantly answering the same questions over and over? Incorporate the answers to those questions into articles, tip sheets or checklists that you can give to potential clients or referral sources. Consider posting them on your website or including an information page or frequently asked questions page on your website so potential clients and referral sources become comfortable with you. Demonstrate that you can help them with their problems, rather than just telling them. How Adam Attorney can repurpose his seminars The lawyer in the beginning of this article could be getting a lot more mileage from his seminars. One way is by re-purposing the content, or portions of the content from the seminars. Here are just a few ways to re-purpose the content: Record the seminar and put audio clips of some of the issues on his website;Record the seminar and create an audio CD or series of CDs (or audio downloads) that he can put on his website, either as a passive source of income or as a preview of his seminar materials and/or services to send to prospects and strategic alliances;Transcribe the seminar materials to turn into an article, series of articles, or special reports to offer as a teaser for clients, or as an incentive to sign up for his e-zine or newsletter;Create a video recording of the seminar to be used on his website, as incentive for trade associations or strategic alliances to have him speak to their organizations, or as a product to create a passive stream of income;Send any of the above to strategic alliances or referral sources and give permission for them to disseminate the information/content (along with your contact information and links to his website, of course) to their list of contacts. These are just a few simple ideas, using content that this lawyer has already created. Can you think of any more ways that he could use what hes already done to reach even more prospects or strengthen his relationship with existing clients? (c) 2007 Allison C. Shields and Legal Ease Consulting, Inc. This article may be reprinted, but must include the copyright and resource box below. Allison C. Shields, President of Legal Ease Consulting, Inc., has been a practicing lawyer for over 13 years. The former administrative partner for a mid-sized law firm, Allison is now helping lawyers create more profitable, productive and enjoyable practices through her consulting business. She is the author of the Legal Ease Blog at: http://www.LegalEaseConsulting.com Allison’s website, http://www.LawyerMeltdown.com, provides information and resources to lawyers who want to increase the effectiveness of their practices. 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